Healthier, Stronger Hair with AMAXY

Our story traces back to 2016, when Amaxy Beauty was deeply rooted in LA's top salons. However, we realized that professional haircare shouldn't be confined to salons alone. To bring professional haircare home and make it accessible to everyone, we're introducing the all-new Amaxy Beauty.

Achieving Salon-Quality Results at Home

AMAXY was created with a simple intention - create a line of premium, salon quality products that is accessible & affordable for everyone.

From effective formulation to research based treatments - we make great hair happen through science.

hair first

styling second

Hair First, Styling Second

At the heart of our brand lies a simple yet profound concept: "Hair First, Styling Second." We recognize that true hair beauty begins with its health.

Our mission is to prioritize and enhance the well-being of your hair before any styling transformation. We develop products that not only create stunning looks but also nurture your hair from within. We believe in celebrating the authentic you, where self-care and self-expression merge. With us, it's not just about style; it's about the enduring vitality of your hair.

Kereffect™ Keratin Bond

Dedicated to ensuring that everyone can enjoy top-tier haircare, Amaxy introduce a patented hair treatment technology.

Kereffect™ Keratin Bond to all hair types. Scientifically proven to treat damages, provide intense, weightless moisture and add shine, smoothness, & body for visibly healthier hair.

INFRARED technology

Embracing the philosophy of "Hair First, Styling Second," We integrate patented INFRARED technology to Amaxy's hair style line. This innovation enables you to style your hair without compromising its health. Unlike traditional hair tools, our infrared waves penetrate deeply into each strand, safeguarding the delicate cuticle, minimizing breakage, and preventing excessive heat damage, resulting in a flawless finish for your hair.